Are you a small business owner struggling to keep track of worthwhile, relevant business information, tips or emails that you’ve received from clients, prospect or online marketing ideas? I have tried many ways to organize the information I need to communicate with my business clients, share social media information with my social media tools and…
When you run your own business, the most precious moments are not when you are in front of your computer. Right? Whether you own a hair salon, a restaurant, a chiropractic practice or a fine art gallery, working with your clients is your business’ life blood. These days so many small business owners are overwhelmed…
As a small business owner, your website is your virtual partner – ensuring that your business ‘looks great’ on the Internet. While I love helping small business owners create and/or redesign a website that works for their business, I have found that there are times when I happily partner with an expert to focus on…
Have you always thought you needed video for your business website? Are you a bit overwhelmed with it all? Here are some fabulous video tips provided by local marketing and media specialist, Darren Koons with c2ginteractive. Before you create the video: 1. Know who you are and what you do and have a clear idea…
Your mom is the first face you probably saw when you came into this world. Guess what? Your browser is the first thing you see when you power up your computer. And, just to make sure we’re all talking about the same thing, let’s define what your browser is and what your browser is not….
You are in the throes of re-designing your website. You’re a smart, savvy small business owner and you have just come across a totally unique example of navigation that you think will show the one-of-a-kind services, products or ideas that you provide. You show it to your web designer and your web designer thinks the…
Recently, I was talking with a friend who is a therapist. He described a rather embarrassing exchange with a new client. The first thing the new client said to him at their initial meeting in his office was, “Gee, you’ve aged since that photo on your website. Think you might want to update it?” Fortunately,…
You’re sitting in the exam room and there’s a huge machine covering your eyes that looks like a combination of the lone ranger and a super hero character’s metal mask. The doctor pleasantly asks you – which is better? This one or this one? You get to view a teeny, tiny line of letters projected…
Are you getting ready to re-design your website? Here are eleven tips to help you start your project off on the right foot. 1. take time to meet with your designer ‘face to face’ – either at a mutually convenient location or via Skype. The ability to see and meet your prospective designer will help…
When I talk with a prospective client that has a website but is considering a re-design, many times s/he will tell me to ‘just take the content on my current site’ to use for content on the new site. There are probably plenty of pearls of good, searchable content in that business owner’s website. Otherwise,…
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